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Selecting a business name

Another important thing required before starting a business is a proper name to the business. A unique and powerful name in the present world holds the key to your business to a great extent. Not only does it make it bona fide but establishes your business in people’s mind.

There are several things which you should keep in mind while choosing the appropriate name for your business. A few of them are mentioned here:

1. A name that draws business
The name should be such that it should give the audience or consumer a whiff about your business along with maintains some amount of suspense. For example- Microsoft suggests something to do with technology but does not disclose all the cards at the same time!

2) Name has to be memorable - but easy to spell.
The ease with which people or customers are able to recollect the name of your business determines its success. Not only that, they should be able to find it easily if they’re looking for it in a phone book, directory or online.

2) A winning business name needs a visual element.
Correlation is another factor which comes in handy when you think of a name. So, a name should have some element of visual in it so that it leads to visualization! For example- Microsoft windows has four different colored windows which nowadays universally represent the product and the brand. So you want your business name to have a strong visual element to it. The catch is that.

3) A winning business name has to have positive connotation.
Many words have both denotation (literal meaning) and connotation (emotional meaning). A word’s connotation can be positive, What it means to you is that when you create a business name, you need to choose words that have the positive connotations that you want people to associate with your business - and make sure these connotations are suitable for your business.

So for a trucking business, for instance, you wouldn’t want to have a weak sounding or negative name, such as "Puppy Transport". Instead a name which conveys strength and reliability such as "Stone Creek Trucking" would be much better. Such strong visual elements make a great deal of difference for the name of the business.

4) A good name has to relate to your business
Another way to increase correlation is by drawing some parallel between the name and you business. This would enable easy recollection for the customers and they won’t be caught searching in the mid air for your business name! For example ‘Smokin Joe’s’ instantly gives you some idea of something related to food

Including information about what your business does in your business name also makes it easier for potential customers and/or clients to find your business in phone books and directories. A few other things you need to ask yourself should be

Once you find an answer to these queries and keep the above points in mind, you will be able to arrive at a name which will kick start your business.



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